As a woman founder from a marginalized community, finding your voice can often feel unsafe due to personal experiences and intergenerational trauma. Speaking up and advocating for oneself can be daunting. To support women entrepreneurs in this journey, I’m offering a free resource designed to help uncover the sources of fear and reveal that transformative moment of truth. This resource aims to help clear obstacles to success, empowering women to navigate their entrepreneurial paths with confidence

As a woman founder from a marginalized community, finding your voice can often feel unsafe due to personal experiences and intergenerational trauma. Speaking up and advocating for oneself can be daunting. To support women entrepreneurs in this journey, I’m offering a free resource designed to help uncover the sources of fear and reveal that transformative moment of truth. This resource aims to help clear obstacles to success, empowering women to navigate their entrepreneurial paths with confidence

In a recent Tory Burch Foundation Fellowship pitch event, we were tasked with presenting a 3-minute video and slide deck to advisors from the Foundation's powerful network. While watching my fellow Fellows' presentations, I felt self-doubt creep in, but with the guidance of my Branding and Operations Manager, I reflected on the fear I was experiencing. In my breakout room, I had the opportunity to seek advice from three inspiring founders, including Gay Gaddis of T3, Whitney White of Equity Commons, and TEDx speaker Domonique Townsend. Their shared experiences of overcoming hardship and embracing resilience reminded me—and all of us—that failure is not an option.

While Bakehouse Bread Company had achieved considerable success, with an impressive annual revenue of $15 million, they recognized the need to make their brand presence just as fresh as their bread. This was a necessity as they aimed to attract a new generation of shoppers. The company faced three key challenges in achieving this goal:

1. Crafting a Cohesive Brand Story

2. Refreshing their Visual Identity

3. Building a Website for the World of 2024 (and Beyond)

Founders, John and Nancy, knew that if they could successfully address these challenges, the company would become more desirable to potential clients and partners, opening doors for the future.

The Challenge:

While Birthsmarter was already building a loyal following, founder Ashley Bricher felt that the brand's visual identity lacked professional refinement. More importantly, Brichter felt that it wasn’t resonating with a huge swath of her target audience: expectant fathers. 

To stand out in a competitive market and attract a wider audience, the company needed a cohesive look, feel, and voice, including a visual brand identity that felt:

— Striking
— Dynamic
— Distinctive

The Solution: In the end, Brichter decided to take a risk on Wild Hearted Words. She put her trust in the company and walked away feeling, “There was so much bang for my buck.”

Sarah's goal was clear: evolve her business from a traditional private practice to a thriving online coaching platform. However, she encountered several hurdles:

1. Shifting Business Model

2. Building an Online Presence

3. Website Design and Development

Sarah turned to Judy Tsuei and her team at Wild Hearted Words for help. Judy’s expertise in branding, strategy, and digital presence was exactly what Sarah needed to make this transition smoothly.

The Challenge

Verterra Dinnerware faced the challenge of low online visibility. Their website wasn't attracting enough organic traffic.

The company needed to enhance its content marketing efforts to educate consumers about the benefits of its products and improve its search engine rankings.

The challenge was to create compelling and SEO-optimized content that would resonate with the target audience, drive traffic to the website, and establish Verterra as a leader in the sustainable dinnerware market.

The Solution

Amanda Stuckey (ETH3NA CREATIVE), representing Verterra Dinnerware, brought Judy and Wild Hearted Words on board to tackle this challenge. Judy's expertise in SEO and content marketing made her an ideal partner for the project.

Anna wanted to hire Judy to help her financial services consultancy business — she’d already worked with a coach, yet wasn’t finding the results fruitful.

She connected with Judy for two key reasons:

1. Business: Building her personal brand, as well as resourcing Judy’s services for several of her own clients

2. Consultancy: Working on her mindset from a personal + professional standpoint

Brand strategy, email newsletters, content creation, copywriting, you name it — new clients would have to fight me for her time!

I can't recommend her highly enough!

The Challenge:

As Nicole worked to spread the word about JMS Creative Leadership Solutions, she began to feel that her business was “a little stagnant.” 

She especially felt this in three specific pain points:

• She had difficulties embracing her most authentic voice 

• Something was holding her back from truly “owning” her enormous experience

• She was struggling to find her target audience

The Solution: In addition to helping Nicole to hone in on her target audience, Judy assisted in creating a clear and compelling brand identity that accurately reflected her values.

Executive coaching has emerged as a powerful tool for cultivating the leadership qualities that drive future success. As a strategist who's worked across industries, I've seen firsthand how coaching transforms leaders. It goes beyond self-awareness and emotional intelligence – it's about making smarter decisions that directly boost your key performance indicators (KPIs).

This white paper aims to bridge the gap between these two seemingly disparate domains, revealing how qualitative coaching metrics – such as adaptability, emotional intelligence, and decision-making efficacy – directly influence the quantitative KPIs that truly matter to businesses.

In today's hyper-competitive business jungle, organizations are laser-focused on numbers: revenue, profit margins, and market share. Though these are backward-looking indicators of past performance, they’re also the traditional metrics of success. 

But what if the true key to unlocking future growth lies not in analyzing the past, but in strategically shaping the future?In today's hyper-competitive business jungle, organizations are laser-focused on numbers: revenue, profit margins, and market share. Though these are backward-looking indicators of past performance, they’re also the traditional metrics of success. 

But what if the true key to unlocking future growth lies not in analyzing the past, but in strategically shaping the future?

The Challenge: Jaya Mallik, an experienced DEI leader, found herself at a crossroads. The performative nature of DEI initiatives in her corporate role left her feeling disillusioned. She wanted to start her own business where she could use her skills to make a truly positive impact — yet, she didn’t know where to start.

Jaya experienced a good amount of self-doubt as she considered leaving the corporate world. She knew she needed guidance on branding and business foundations to successfully transition into the arena of independent entrepreneurship. 

The Solution: Jaya sought the coaching expertise of Judy Tsuei. Judy's experience as a successful woman of color entrepreneur resonated with Jaya: “I really admire her for her tenacity and her resilience through the different challenges she's experienced in life and how she continues to just continue to soar upward… she's amazing.”