"Hey, you should watch this video," my designer messaged me in Slack over a year ago.

The YouTube video featured this vibrant guy named Chris Do, a refugee from Vietnam, who encourages creatives, entrepreneurs, and thought leaders to unapologetically embrace the gifts they offer the world — and CHARGE WAY MORE.

2.65M people subscribe to his YouTube channel, a clear indicator that he's offering insights people want to know

Who would've thought that later today, I'd be interviewing Chris Do live??

“If you all want personal branding and thought leadership help, Judy’s the person to go to — and, if you want her to do a workshop on breakthrough mindset techniques, we can do that, too.”

I'd been quiet on the call to start, knowing that I was there to help facilitate these masterminds in the future, so observing more than participating.

I had no idea I didn't have to stay silent.

That, as it stands right now, I'm enough to begin contributing in the room.

We all have expertise that's valuable in this moment.

If you're like me, you're a high-achiever and continually putting yourself in rooms of people with even greater caliber, merit, and status, so you might always find yourself a little uncomfortable.

Have you had these thoughts recently?

Do I belong?
Do I have anything to contribute?
I got lucky — it wasn't because of my skills.
They're going to find out I don't know what I'm doing.
I'm not as smart or capable as my counterparts who seem so confident.
I don't deserve a seat at the table.
What if I fail and prove them right about me?
I don't want to be the face of anything.
I'm not as good as others in my industry.

If that causes any anxiety for you, and you don't know what to do to get through it, here's a technique:

Be in the question.

To experience your full potency, you have to move from judgment/belief/expectation to asking a question...

Asking a question opens up a different point of view. It moves you into the possibilities.

If you get stuck in your own thinking, here's the truth:

When you are operating from your conscious rational mind, you are a LIMITED BEING.
You immediately close yourself off to all of the opportunities around you that you may not realize exist because you're not allowing yourself to see them in a different way. Said another way, in order to keep your belief system, you have to exclude everything else in existence.
You then enter into a contextual reality versus a non-contextual reality:

As a coach with the high-level community, The Authentic Asian, the founder personally asked me to moderate this conversation **about, well,** **love** in time for Valentine's Day. I'll be inwardly fangirling when I interview him today!

I love l-o-v-e — I also LOVE that I'm raising my rates exponentially with ease.

One of the things Chris says is:

"The price I give you today will always be the cheapest price because tomorrow/next week/next month? The price is going up."

If you've ever said or thought:

"I want to charge what I'm worth."
"I hate talking about money & making the 'ask.'"
"I'm willing to negotiate the rate."
"I need to prove what I've done to ask for more."

This email is for you...

Anytime you start to calculate your worth — you're doing "pricing" wrong.

Here's why:

Looking for your value is always a judgment and a comparison that causes you to compete and prove.

Take a deep breath. Then, read that statement again.

Anytime you try to calculate your rate or pricing, what are you doing?

You're comparing to what the industry can bear.
You're competing with others doing something similar.
You're proving that you add value to get something in return.

Take another deep breath and know this:

Those statements are FALSE.

You're an infinite being. From the beginning of time ever after, there will never, ever be another you.

How could you possibly put that into context?

Into a numerical value that you're asking someone else to validate?

There's no one else doing anything similar to you because you are a unique individual.

Let's see this in action:

Yesterday, I was on a call with a potential new coaching client who shared that she wants to put together a presentation to her executive team to demonstrate the highlights of her accomplishments over the last year as a means to ask for a raise or a bonus.

"Can I offer you another way to approach this?" I asked her.

"Sure," she said.

"When you're doing that, you're coming from the energy of trying to 'prove' your worth — what if you approached this as embracing the amazing human you already are? And, rather than having to demonstrate that to anyone else, you're instead saying, "This is me. This is my gift. This is how I've shown up. This is now what I'd like."

"Oh, that feels totally different," she smiled.

Are you tired of having to work harder when you know on the inside that you're beyond exceptional?

Why are you playing a game you don't even want to participate in?

Please stop making yourself small.

Start seeing yourself as the infinite being you are — and stepping into your power — and then invite in the results that come from that.

I've created a free resource focused on a new way of approaching pricing if you'd like to check it out.

Mahalo,

Judy

P.S. Remember, today's the 'cheapest price' you'll offer — just last month, I raised the rates for our personal branding and coaching packages by 40%, and in Q2, I'll be doing the same again. It's been so much fun and everyone I work with is getting epic results.

Get someone who believes in you!

"I'll hold your belief for you until you can hold it again for yourself."

That's what I used to tell my close friends and clients. Then, in one of the interviews I watched with Chris Do, I heard his guest say something similar:

"We don’t need self-belief, we need other people to believe in us; self-believe comes afterward."

That's what coaching is about.

There are a lot of arenas of life where I reveal to clients how what we've learned is backwards — and ineffective. When you flip the script, everything in your life changes.

Starting today, find someone who believes in you. It'll change your life!

What's it like to become "whole?"

In this episode of Fck Saving Face podcast, I talk about Step 9 of my book, How to Disappoint Your Parents in 10 Shameless Steps...*

I talk about interviewing my parents about fleeing China for Taiwan, my moving to the countries they emigrated from, the complexities of her family dynamics, and the transformative relationships that have shaped my understanding of love and acceptance.

Explore the full episode here.

Listen to the full episode

Welcome to NiceTiger: Uncage your brand potential.

Clients love working with me and my team, a small group of thoughtful humans who create mighty results for your branding, marketing, sales, and platform.

You’re receiving this email because you signed up on my website, booked a call with me, or joined one of my events — and you're curious how to create a life and business you love, especially one that may not look like the one you were told you were supposed to live.

Judy Tsuei

Encinitas, CA