In today's hyper-competitive business jungle, organizations are laser-focused on numbers: revenue, profit margins, and market share. Though these are backward-looking indicators of past performance, they’re also the traditional metrics of success. 

But what if the true key to unlocking future growth lies not in analyzing the past, but in strategically shaping the future?In today's hyper-competitive business jungle, organizations are laser-focused on numbers: revenue, profit margins, and market share. Though these are backward-looking indicators of past performance, they’re also the traditional metrics of success. 

But what if the true key to unlocking future growth lies not in analyzing the past, but in strategically shaping the future?

The Challenge: Jaya Mallik, an experienced DEI leader, found herself at a crossroads. The performative nature of DEI initiatives in her corporate role left her feeling disillusioned. She wanted to start her own business where she could use her skills to make a truly positive impact — yet, she didn’t know where to start.

Jaya experienced a good amount of self-doubt as she considered leaving the corporate world. She knew she needed guidance on branding and business foundations to successfully transition into the arena of independent entrepreneurship. 

The Solution: Jaya sought the coaching expertise of Judy Tsuei. Judy's experience as a successful woman of color entrepreneur resonated with Jaya: “I really admire her for her tenacity and her resilience through the different challenges she's experienced in life and how she continues to just continue to soar upward… she's amazing.”